Soft drink business plan sample Business Plan for a new soft drinks Essay

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This less of product classification is not going to reach all of our target market.

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The place P of the marketing mix refers to distribution of the product- the ways of getting the product to the market. Of course, both Coke and Pepsi have already diversified into these markets, allowing them to have further significant market shares and offset any losses incurred due to fluctuations in the market.

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Coca-Cola is the most well known trademark, recognized by 94 per cent of the world's population. Some syrup, such as the fruit-based syrups, is sterilized.

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Previous employment: It needs to concentrate on the 20 percent of products or services, and on the 20 percent of customers, which will account for 80 percent of the volume and 80 percent of the profit. It is not far from the highway and therefore the transportation for both raw materials and final products will be easier.

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Another reasoning is that there is an increasing number of persons who are continuously getting concerned about their weights. Inthe company innovated and came up with a new packaging idea, the Fridge Pack.

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We want to target from middle income level to high income level people because people with lower income than that will feel the product highly priced. Examples are: Sampling Unit Worker of the industry is the sampling unit in the proposed study. She is very crucial on the success of the business, noting that many businesses which are started do not finish the first two years of their operations.

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Table 2: Today, the company is the world's leading manufacturer in the beverage industry, operating globally in more than countries with its head office located in Atlanta, USA. The main attributes in the internal environment include efficiency in the production process, through management skills and effective communication channels.

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Initially we will enter the market with the position of niche marketing and in a few years we will be able to capture the juice and soft drinks market and hopefully lead the market in 10 to 15 years. Due to strong competition with Pepsi-Cola, Coca-Cola wants to reduce its dependence on United States market, which is their similar domestic market, as to reduce its risk and increase its global market share by going international.

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Coca-Cola has a large share of the cola segment - holding approximately 85 per cent. We also have a small storage house, at Ashulia, Savar, Dhaka, for keeping inventories and machineries.

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For example business goals could include turnover ofor trading at breakeven. The prices of the main products are shown below.

Dissolved sugar, juice and flavor concentrates are pumped into batch tanks where they are carefully mixed making syrup. There are three ratios to monitor marketing profitability; they are market research to sales, advertising to sales and sales representatives to sales.

Marketing strategies and marketing mix

Changes in the external environment will create opportunities or threats in the market place Coca cola must be aware off. Marketing strategies for product The Coca-Cola Company uses marketing strategies to differentiate its product from its competitors to gain a competitive advantage.

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  2. The production process has got updated with a new technological advancement.

The purposes of objectives include: Objectives should seek to answer the question 'Where do we want to go? The most important factor in successful marketing is the "corporate vision.

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In order to achieve this mission, we must create value for all the constraints we serve, Including our consumers, our customers, our bottlers, and our communities.